What Is the Sun Devil for LIFE Pledge?
The pledge is simple.
- Protect your family with life insurance.
- Designate Arizona State University as one of your policy beneficiaries.
- Leave a legacy that continues long after your lifetime.
Your policy can provide financial security for those you love while also supporting scholarships, research, innovation, athletics, or the ASU programs that matter most to you.
It's one decision that can make an impact for generations.
Why Make the Pledge?
Protect What Matters Most
Life insurance provides financial protection for your spouse, children, grandchildren, business partners, or anyone who depends on you.
Leave a Legacy
A charitable beneficiary designation allows your values to live on through the university that helped launch your future.
It Costs Nothing Today
Naming ASU as a beneficiary doesn't require writing a check today. You remain in control of your policy and can adjust beneficiary designations as your circumstances change (subject to your policy's terms).
Inspire Others
Every pledge demonstrates what it means to be a Sun Devil for LIFE—investing not only in your own family but in generations of future students.
Imagine the Impact
Imagine thousands of ASU alumni making this pledge.
- More scholarships for deserving students
- More funding for research and innovation
- More opportunities for first-generation college students
- Stronger academic programs
- Greater support for the Sun Devil community
Small individual decisions can become a transformational legacy when an alumni community comes together.
Your Legacy. Your Way.
Every family is different.
Your beneficiary designation can be customized to reflect what matters most.
For example:
- Your spouse and children
- Your children and Arizona State University
- Family, friends, and ASU
- A specific ASU college, program, or scholarship fund
Your legacy should reflect your life's priorities.
Why VIVA Assurance?
VIVA Assurance is proud to support the Sun Devil for LIFE movement by helping alumni create thoughtful life insurance strategies that protect their families while supporting charitable giving.
Our advisors help you:
- Understand your life insurance options
- Review existing coverage
- Compare policies from leading insurance carriers
- Structure beneficiary designations that reflect your wishes
- Create a legacy plan that fits your goals
There is never an obligation to purchase.
Frequently Asked Questions
Does my family still receive the majority of the benefit?
Absolutely. You choose how your beneficiaries are allocated. Many alumni choose to provide the majority of benefits to family while designating a percentage to Arizona State University.
Can I change my beneficiary later?
Yes. Most life insurance policies allow beneficiary changes during your lifetime, subject to the policy's provisions.
Is this only for ASU graduates?
The campaign is designed for ASU alumni, but anyone who wishes to support Arizona State University through planned giving may be able to participate.
Do I need a new policy?
Not necessarily. Existing policies can often be reviewed to determine whether beneficiary updates or additional coverage make sense.
Disclaimer
VIVA Assurance is an independent insurance agency and is not affiliated with or endorsed by Arizona State University. Charitable beneficiary designations are made at the policy owner's discretion. Consult your legal, tax, and financial advisors regarding estate and charitable planning. Arizona State University trademarks and branding should only be used with appropriate authorization or licensing.